The Story of living like you mean it

Our Client:

Ford Australia

A global automotive and mobility company.

“I have to use my opportunities the best that I can and that’s why am all in, that’s why I focus in discipline.”

Ford wanted to promote its Focus range by creating a content series focusing on a group of passionate, successful and focused people. Each had their own unique story that we captured as they went by their day, working, living and driving their Ford Focus.

The Tropics worked with the talent, who were not familiar with being in front of a camera, to develop four three-minute videos.

The talent didn’t know each other before the shoot so we had to develop trust within the team in order for the content to feel unstaged, honest and engaging.

Both agency and client were very pleased with the end result and the videos performed exceptionally well online, generating over a million views.

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Our Client's Testimonial:

“I’ve worked with The Tropics on two projects for Ford Australia. They go above and beyond to get the job done – on time and on budget – but more than this, they work closely with you to bring the vision to life and produce beautiful work.”

Davina N. Ramnarine,
Account Director at Pulse

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