The story of Rob

Our Client:

Ford Australia

A global automotive and mobility company.

“This is why we do it!”

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The Story of Rob

Ford Ranger is the ideal vehicle for both work and play. To put it to the test we followed Robb Potter, a downhill mountain bike track designer, to show off how the Ranger truly performs on both on the road and off-road terrains.

Two films were captured in Tasmania in a range of remote outdoor environments, telling the story of Robb and showcasing the features of the car.

Many technical considerations were taken into consideration with the films, including using multiple professional cameras, from drones to small fitted cameras.

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Our Client's Testimonial:

“The Tropics have been fantastic creative collaborators with Ford on several integrated content pieces. They understand the importance of creative storytelling, and adapting content for social media platforms.”

Jake Bley,
Senior Digital Content Strategist,
Ford Australia Sydney, Australia

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Ford Australia

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